Grace Steele

XOXO Gift Co.

I worked on a rebranding project for XOXO Gift Co, a small business specializing in personalized gifts. The site previously featured a modern farmhouse style, but we transitioned it to a distressed artisan look to better align with the brand’s identity. I developed comprehensive brand guidelines, including a new color palette, fonts, font hierarchy, example imagery, and a redesigned logo to capture the company's new desired style.