Grace Steele

Argenal Athletics

Introducing Argenal Athletics, a small business dedicated to empowering busy moms through health and wellness education. This branding project focused on creating a cohesive identity, including a mood board, color palette, font selection, and logo design. The mood board and visuals highlighted themes of empowerment and confidence, aligning with the brand’s mission to help women feel energetic, youthful, and self-assured. The color palette I chose combined feminine yet BOLD hues to convey a sense of power and control!